Corporate Social Mission

Our Mission: Transforming Millions of Smiles

At SmileFam, we believe that a confident smile is the key to happiness. Our mission extends beyond providing innovative oral care products – it’s about creating a ripple effect of positivity that reaches communities far and wide.

Co-founded by two passionate entrepreneurs, Lenney Leong and Brett Lu, SmileFam was built on a shared vision: to bring smiles to people’s faces, no matter where they are in the world.

Meet Our Founders

Lenney Leong and Brett Lu started SmileFam in Singapore, driven by their commitment to making advanced oral care accessible to everyone. They believe that a bright smile can change lives and that the love and care put into every SmileFam product should be reflected in the impact we make as a brand. From day one, their goal has been clear – to illuminate smiles across generations and create a brighter future for all.

Our Journey Begins: Chiang Mai, Thailand

Our giving journey started in the vibrant city of Chiang Mai, where we partnered with a local orphanage to support children in need. We provided essential supplies and shared moments of joy with the kids. It was here that we witnessed firsthand the power of a simple smile and the difference it can make in a child's life.

Expanding Our Reach: Nepal

In Nepal, we expanded our mission by sponsoring items for children and the village. Additionally, we supported the construction of a local temple, creating a space for the community to gather, reflect, and celebrate. These initiatives are just the beginning of our efforts to spread smiles beyond borders.

Looking Ahead: More Smiles to Come

This is just the start of our journey. At SmileFam, we are committed to expanding our impact, with plans for more initiatives in the future. Every purchase you make contributes to our mission of transforming millions of smiles. Together, we can create a world where everyone has a reason to smile.

Join Us in Making a Difference

When you choose SmileFam, you’re not just investing in a healthier smile – you’re becoming part of a movement that brings joy, positivity, and meaningful change to communities around the globe.